How does Friday morning dancing encourage learning? Just ask Miss Hill and her students. Theirs is one of many extraordinary stories included in an integrated multimedia campaign showcasing how Education Minnesota innovates to improve public education and close the achievement gap. The result? Compelling content that engages people in an ongoing conversation on education-related issues and shows how Minnesota educators are taking the lead to make positive change.
To create the narrative, we focused on capturing real people in real spaces having aha or (ed) moments – those times when a light goes off and you see the world in a new and wonderful way. Communication, coordination, and lots of preparation and planning allowed us to work around school schedules and get everything we needed between classes in two eight-hour school days. Advance scouting and multiple cameras and crews capturing still photos and footage ensured a smooth shoot and post-production.