Agency: Flint Group
FargoConnect was a digital marketing conference that brought together more than 400 people to share and learn about the most effective social media strategies for 2015. Leaders from top digital marketing agencies were on hand to present and offer expertise. Themed “Let’s Get Real,” the event emphasized the need to keep it real to successfully connect with people in today’s rapidly evolving digital landscape.
Inspired by the pop art of Andy Warhol and Fargo’s strong craft-brewing scene, Super Studio designed a FargoConnect “beer” brand. It has a strong pop culture identity that borrows from the past, but is rooted firmly in the now. The different color patterns remind us that one size (or marketing approach) does not fit all.